Commissioned by the Georgia Council on Substance Abuse gasubstanceabuse.org

and sponsored by the Georgia Department of Behavioral Heath and Developmental Disabilities (DBHDD) dbhdd.georgia.gov

Q Optix Inc. in coordination with Imagine Hope Inc., provided all of the creatives and messaging for the campaign.

The creatives can be found on 18 unique billboards (41 total throughout the state), generating approximately five million views-per-month. Each unique billboard is paired with a positive Public Service Announcement promoting recovery.

creative brief

Recovery Influencers

Kamryn
Cameron
Alexia
Chanda
 bo.
Gladys Fay
Freda
Claudia
Christy
Dara
Chris
Jodie
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Atlana R2ISE RCO (Recovery Community Center)

 Substance Use Disorder

Stigma Reduction Campaign

Since the late 1990s, substance abuse in the United States has reached epidemic proportions.

 

More than 700,000 people have died, millions have been incarcerated, and millions more are struggling with substance abuse.

 

Studies by the National Academies of Science, Engineering, and Medicine; The American Journal of Medicine, and the Substance Use and Mental Health Service Administration SAMHSA determined that reducing stigma is an integral part of a five-prong approach to control the epidemic.

  VISIBILTY  
  INCLUSION 
  REDEMPTION  

This is the intro to the Video Library for R2ISE in Atlanta, one of six RCOs we visited. In coordination with Executive Director, Alexia Jones, we interviewed 10 people in recovery here. The video is just  the intro to the library. The full video is 90 minutes.

2019 Q OPTIX INC.

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